Even if we are still at the beginning of understanding human irrationality, the research shows we are not only highly irrational but also predictably irrational (via Dan Ariley). One of these irrational behaviours is about sabotaging ourselves: we want one thing and then we do another, we want to be famous a famous painter and we never organise the first exhibition, we want to write a book and then find 1 million reasons why we shouldn’t, we want to have a successful business and we never actually reach out to any potential customers, we want to be recognised as experts and we never launch/deliver any products or services. Sounds familiar?

‘The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk. (…) Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organisation run by the lizard brain. Late launches, middle of the road products and the rationalisation that goes with them are others.’ – Seth Godin (more about it and Seth Godin here).

Time and time again, the Lizard Brain starts to become very loud. And it’s your job to quiet it. And launch, ship and deliver! Beginning is scary – and it’s the only way to succeed!

How do you deal with your Lizard Brain? Share your story bellow!