launch

Even if we are still at the beginning of understanding human irrationality, the research shows we are not only highly irrational but also predictably irrational (via Dan Ariley). One of these irrational behaviours is about sabotaging ourselves: we want one thing and then we do another, we want to be famous a famous painter and we never organise the first exhibition, we want to write a book and then find 1 million reasons why we shouldn’t, we want to have a successful business and we never actually reach out to any potential customers, we want to be recognised as experts and we never launch/deliver any productsLearn more…